Privacy policy

Privacy Policy

This Privacy Policy describes how activeonewear.com (the “Site”, “we”, “us”) collects, uses and discloses your personal information when you visit the Site or make a purchase.

Who we are & contact

Operator: INFINITYPROX LTD
Company number: 13104389
Registered office: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: support@activeonewear.com

Personal information we collect

Device information

  • Purpose: load the Site correctly, keep it secure, and analyse usage to improve it.

  • Source: automatic collection via cookies, log files, web beacons, tags and pixels.

  • Examples: browser version, IP address, time zone, cookie identifiers, pages/products viewed, search terms, referring pages, and interactions.

  • Disclosure: shared with our e-commerce provider Shopify and analytics/advertising partners (see Advertising & analytics).

Order information

  • Purpose: fulfil our contract with you—process payments, arrange shipping, provide invoices/confirmations, communicate about your order, screen for risk/fraud, and (if you opt in) send product updates and offers.

  • Source: provided by you at checkout or account creation.

  • Examples: name, billing/shipping address, email, phone, payment details (tokenised by payment processors; we do not store full card numbers), order contents.

  • Disclosure: shared with Shopify, payment processors, anti-fraud tools, fulfilment/3PL, carriers, and customer support/email providers.

Customer support information

  • Purpose: provide help and resolve issues.

  • Source: you (email, contact forms, chat, social).

  • Examples: contact details, order numbers, photos you send, conversation history.

  • Disclosure: helpdesk/communications providers as needed.

Minors: Our Site is not intended for people under 18. If you believe a child has provided personal information, contact us to delete it.

Advertising & analytics (including cookies)

We use Shopify to power our store (privacy: https://www.shopify.com/legal/privacy). We also use analytics/ads partners (e.g., Google Analytics/Ads, Meta/Facebook, Microsoft/Bing) to measure performance and show relevant ads. Depending on your location and cookie choices, these partners may set cookies and receive limited data about your use of the Site and purchases (e.g., hashed email, order value).

Opt-outs & controls

Cookies: For the current list of Shopify storefront cookies and purposes, see https://www.shopify.com/legal/cookies. Cookie durations range from session-only to ~2 years. You can block cookies in your browser; some features may not work.
Currency notice: we may process your IP to estimate location for currency display and store that preference in a session cookie.

Lawful bases (UK/EU GDPR)

We process personal information under:

  • Contract (to fulfil your order);

  • Legitimate interests (site security, fraud prevention, analytics, service improvement, limited direct marketing with opt-out);

  • Consent (where required—certain cookies/marketing);

  • Legal obligation (tax, accounting, compliance).

Sharing your information

We share information with service providers strictly to operate the Site and deliver services, including Shopify, payment processors, fraud-prevention tools, hosting, email/SMS providers, analytics/advertising partners, fulfilment/3PL and carriers, and professional advisers. We may disclose information to comply with law, lawful requests, or to protect our rights.
We do not sell personal information for money. Some disclosures for targeted advertising may be considered “sharing” under certain laws; you can opt out using the links above or by contacting us.

International transfers

Your information may be processed outside the UK/EU (e.g., Canada, United States) where our providers operate. We use appropriate safeguards (e.g., adequacy decisions and standard contractual clauses). See Shopify’s GDPR resources: https://help.shopify.com/en/manual/your-account/privacy/GDPR

Retention

Order records are kept as required by law (typically 6 years in the UK). Other data is retained only as long as necessary for the purposes above or until you request deletion (subject to legal requirements).

Automated decision-making

We do not make decisions with legal or similarly significant effects solely by automated means. Shopify may apply limited automated checks to prevent fraud (e.g., temporary IP/card blacklists).

Your rights

UK/EU residents: access, correction, deletion, restriction/objection, and portability.
California residents (CCPA/CPRA): know/access, delete, correct, and opt-out of certain “sharing” for targeted ads.
To exercise rights, email support@activeonewear.com. We’ll respond within required timeframes.

Do Not Track

There is no consistent industry standard for DNT signals, so we do not alter our practices when we receive such a signal.

Changes to this Policy

We may update this Policy to reflect operational, legal, or regulatory changes. New versions will be posted here with the Last updated date.

Complaints

You can contact us any time at support@activeonewear.com.
If you are in the UK and remain unsatisfied, you may lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/